09 May, 2008
Commercial break /1
First thing: a good product. Well, now some "spice":
1. The pizza maker: just use his spare time going around the tables cheerfully chatting with the diners
2. Location, just adjacent to a top-market restaurant. Top-class people like to break the routine
3. Few outdoor tables, no queue (in/out), no reservation, no ads, no frills: just pizza and some delicious entrees
4. A clear vision: I work for people who can spread the idea. Wow! I will!
That's Lucio Pizzeria in Sydney. It's worth trying it out.
Is it a purple cow? Maybe not, pizza is just an invisible product. But Lucio is on the right track turning a simple pizzeria into a "must-try". I guess people go there dragged by the good pizza and return to share with Lucio his brilliant idea. Friendly.
It'll catch on.
1. The pizza maker: just use his spare time going around the tables cheerfully chatting with the diners
2. Location, just adjacent to a top-market restaurant. Top-class people like to break the routine
3. Few outdoor tables, no queue (in/out), no reservation, no ads, no frills: just pizza and some delicious entrees
4. A clear vision: I work for people who can spread the idea. Wow! I will!
That's Lucio Pizzeria in Sydney. It's worth trying it out.
Is it a purple cow? Maybe not, pizza is just an invisible product. But Lucio is on the right track turning a simple pizzeria into a "must-try". I guess people go there dragged by the good pizza and return to share with Lucio his brilliant idea. Friendly.
It'll catch on.
Labels: Marketing
06 May, 2008
Be consistent, be consistent....
yes, I'm...but I see a huge misunderstanding here.
A plain example: writing communciation. Keep your line of thought consistent, focused and logical. That's it.
I can use a wide range of words to restate some concepts and in doing so I won't be consistent at all because I want to tackle (if it is the case) the concept/issue/whatever from many angles.
A plain example: writing communciation. Keep your line of thought consistent, focused and logical. That's it.
I can use a wide range of words to restate some concepts and in doing so I won't be consistent at all because I want to tackle (if it is the case) the concept/issue/whatever from many angles.
Labels: Logic
