Commercial break /1

First thing: a good product. Well, now some "spice":

1. The pizza maker: just use his spare time going around the tables cheerfully chatting with the diners
2. Location, just adjacent to a top-market restaurant. Top-class people like to break the routine
3. Few outdoor tables, no queue (in/out), no reservation, no ads, no frills: just pizza and some delicious entrees
4. A clear vision: I work for people who can spread the idea. Wow! I will!

That's Lucio Pizzeria in Sydney. It's worth trying it out.

Is it a purple cow? Maybe not, pizza is just an invisible product. But Lucio is on the right track turning a simple pizzeria into a "must-try". I guess people go there dragged by the good pizza and return to share with Lucio his brilliant idea. Friendly.

It'll catch on.